« Dealing more professionally with customers »
This is the title given to a training programme which LCL (Le Crédit Lyonnais) asked Interactifs to implement in 2008 among its local branch network’s 1400 customer relationship managers, within the context of the bank's “Crescendo 2” operational excellence strategy.
The mission given to Interactifs was to improve the way advisors deal with customers by helping them to do so more simply, more rigorously and more boldly.
The results of the programme in 2008 have encouraged LCL to continue its collaboration with Interactifs in the on-going alignment of its advisors’ behaviour with the expectations and needs of today’s customers.
Accordingly in 2009, it will be the turn of LCL’s Private Bank advisors, of its business sector client relationship managers and of the first and second management tiers from the branch network to master the Interactifs Discipline and in turn to reinforce the esteem and trust which must necessarily exist between a banker and his or her client, as well as within the teams of a major bank.
By the end of this year, around 3,000 LCL staff will have been trained by Interactifs in the application of a more appealing, more professional and more comfortable way of dealing with customers.
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